Hello everyone, welcome back to my new article. In this article, we’ll be discussing an upcoming update from Google AdSense.
If you’re a Google AdSense user and generate earnings from it, this video will provide valuable insights for you. So, stay tuned!
If you don’t follow this update, your earnings will be affected. Starting January 16, 2024, Google will require all publishers serving ads to users in the European Union (EU) and the United Kingdom (UK) to use Google’s approved consent management platform.
In simple terms, if someone from the EU or the UK visits your website, a message must pop up, giving them the option to agree or disagree with seeing personalized ads from your site.
If they disagree, it will impact your earnings. But before all of this, you need to have a GDPR message. This is why you need to create a GDPR message for all your websites approved for AdSense.
So, what are the basic steps? Here they are:
- You need the privacy policy URL for your website. You should already have this to get AdSense approval.
- You also need the logos of your websites in JPG or PNG format. Download these logos from your websites and keep them on your computer.
- Then, click on “Create a GDPR message.” You’ll have to go through several steps and customize how the message will look.
- You can select the websites that have AdSense approval. Give each site a name if you haven’t already.
- In User choices, select Consent – on, Manage options – ON, Do not consent – ON & Close (do not consent _ ON
- After complete that click on Published,
In AdSense, I am getting notifications to create a GDPR message using Google certified CMP or using Google CMP in AdSense. Which one should I choose?
You should choose to create a GDPR message using a Google-certified CMP. Google-certified CMPs have been assessed by Google against Google certification criteria focused on TCF compliance. This means that you can be confident that a Google-certified CMP will help you to comply with the GDPR.
Here are some of the benefits of using a Google-certified CMP:
- Compliance: A Google-certified CMP will help you to comply with the GDPR. This is important because the GDPR is a complex regulation, and it can be difficult to understand and comply with on your own.
- Accuracy: A Google-certified CMP will ensure that your GDPR message is accurate and up-to-date. This is important because the GDPR requires you to provide users with accurate information about their privacy rights.
- Transparency: A Google-certified CMP will help you to be transparent with users about how you collect and use their data. This is important because transparency is a key principle of the GDPR.
If you are not sure which Google-certified CMP to choose, there are a few things you can keep in mind:
- Features: Consider the features that are important to you. For example, some CMPs offer more features than others, such as the ability to customize your GDPR message or to integrate with other advertising platforms.
- Pricing: Compare the pricing of different CMPs. Some CMPs charge a monthly fee, while others charge a one-time fee.
- Support: Make sure that the CMP you choose offers good support. This is important in case you have any questions or problems using the CMP.
Once you have chosen a Google-certified CMP, you can follow their instructions to create and publish your GDPR message.
