There are many tools for content marketing, but these Top 25 Tools are crucial for complete content marketing. Content marketing is like a small part of digital marketing.
The tools used for content marketing are what make it happen. Some tools are free, and others are affordable.
It’s important to know which ones are the best. If the tools are both excellent and free, that’s a big win. Content marketing tools help with ideas, creating content, promoting it, optimizing, and more.
Top 25 Content Marketing Tools in 2024
With so many content marketing tools available, how do we know which one to use for different types of content? To navigate this, it’s crucial to be aware of the Top 25 Content Marketing Tools in 2024
Best Content Marketing Tools-2024
Content marketing tools are essential for every content marketer as they make the process easier. Content marketing has been around for a long time, adapting now as a part of digital marketing. Now, I’ll share the most popular tools that content marketers prefer these days.
1. HubSpot
2. Semrush
3. WordPress
4. Google Docs
5. Google Trends
6. TrustRadius
7. Airstory
8. Grammarly
9. Yoast
10. Buzzsumo
11. Ahrefs Content Explorer
12. GT Matrix
13. Answer the Public
14. Vidyard
15. Loom
16. Trello
17. Airtable
18. Google Analytics
19. HotJar
20. Google Optimize
21. Mutiny
22. The Stocks.IM
23. Canva
24. Adobe Photoshop
25. Shutterstock
I’ll briefly talk about the Top 25 Content Marketing Tools. Providing a detailed explanation for each tool would make the article too long, and I understand your time constraints.
1. HubSpot
HubSpot is a content marketing tool that claims to provide all-in-one software for businesses to run effective marketing campaigns. It focuses on enhancing branding awareness and conversions. The question is, is HubSpot suitable for content marketing?
Since its launch in 2006, HubSpot has gained a reputation as a leading sales and inbound marketing software. It helps businesses attract new visitors, improve lead conversions, and acquire potential customers. The HubSpot website aims to improve your marketing skills.
HubSpot Features:
- Support for Content Strategy with SEO
- Professional landing page design
- Website Creation and Management
- Customer Analytics Tracking
- CTA (Call to Action) support without coding
- A/B testing
- Lead Management & Analytics
- Marketing automation
2. Semrush
If you’re into content marketing, you probably know about SEMrush. It checks your current content, figuring out what needs updating, rewriting, or removal.
It’s great for generating ideas for new, relevant content. SEMrush also analyzes your competitors’ content, making your content plan more efficient. It helps in developing an editorial plan for content marketing.
3. WordPress
If you want to do content marketing with excellent blog content easily, WordPress is a great tool. It gives marketers the tools to build a website or blog and an easy platform for creating, uploading, and tracking content.
It offers various plugins that make content marketing very beneficial, optimizing your marketing process. The free version of WordPress.com comes with three gigabytes of storage.
4. Google
Google is a crucial player in content marketing tools. It provides marketers with tools that have a significant impact on content marketing. Some of these tools include Google Docs, Keyword Planner for keyword research, Google Analytics, Google Search Console, and Google Trends for an in-depth overview of your content’s performance over time. Google offers all these features for free, making it a valuable resource for content marketing.
5. TrustRadis
TrustRadius connects buyers and sellers through a review platform. For marketers, this tool is useful in attracting potential customers by providing customer reviews. It helps convert more buyers and reduce churn.
6. Airstory
AirStory is a powerful platform for writers, especially in academic paper writing and research collection. It allows you to save quotes, images, and multimedia, and easily incorporate them into any writing application. It’s excellent for collaboration in content marketing.
7. Grammarly
In content marketing, Grammarly is a must to avoid grammatical mistakes that can negatively impact your content. It’s a digital writing tool that utilizes Natural Language Processing and Artificial Intelligence (AI) to enhance your writing quality.
8. Yoast
Yoast is an SEO plugin tool for WordPress, used by millions worldwide. It improves content quality in WordPress by providing insights and suggestions. It’s particularly popular among WordPress users.
9. BuzzSumo
BuzzSumo is a valuable content marketing tool, both free and paid. It helps plan and create various content by analyzing top-ranked websites on selected keywords, providing insights for strategy adjustments.
10. Ahrefs Content Explorer
Ahrefs is a comprehensive SEO software suite, and the Content Explorer tool is especially useful for content marketing. It offers features like backlink checking, keyword competition analysis, and more, making it a preferred choice among marketing professionals.
11. GT Matrix
Page speed is crucial in content marketing, and GT Matrix helps analyze and optimize website loading speed. It provides suggestions for improvements to ensure quick page loading and a positive user experience.
12. Answer the Public
Answer the Public is a search query website that provides answers to various questions related to keywords. Bloggers find it useful to discover what questions people ask about their content, helping them create more targeted material.
13. Vidyard
Vidyard is an important tool for content marketing, allowing users to record and send videos easily. As more people prefer video content, Vidyard helps marketers engage customers by sending personalized video messages.
14. Loom
Loom is a screen recording tool for content marketing. It enables users to record their screen and camera simultaneously, making it easy to share visual thoughts and provide feedback. Over 14 million people across 200,000 companies use Loom for content marketing.
15. Trello
Trello is a popular project management tool, useful for managing tasks in team projects or personal to-do lists. It’s great for content marketing, helping you organize projects, tasks, and collaborate with your team, making everything accessible in one place. Over 1,000,000 teams worldwide use Trello to connect and increase productivity.
16. Airtable
Airtable is a modern, versatile database for content marketing. It allows you to organize various types of data and is available for free download.
It’s a mobile organizer app that provides a quick and flexible way to keep track of and present data. Airtable is user-friendly, offering a simple spreadsheet interface for editing records on the web.
17. Google Analytics
Google Analytics is a free web analysis service by Google, providing statistics and analytics tools for SEO and marketing purposes. It tracks website performance and collects visitor information, offering insights into user behavior, such as the time spent on the site, pages visited, and more.
18. HotJar
HotJar is a tool to better understand website users. Trusted by over a million websites in 180+ countries, it offers visual insights to empower teams in making informed decisions. HotJar provides the necessary tools to understand user behavior and improve website performance.
19. Google Optimize
Google Optimize is a content marketing tool that allows you to test different web page types to see how they perform for your defined objective. It monitors experiment results and identifies the best-performing version. It’s beneficial for content creators, website designers, and marketers aiming to optimize their content.
20. Mutiny
Mutiny uses AI-powered technology for website personalization and content recommendations. It enables real-time changes on your website based on user behavior. You can target specific user groups with personalized offers, enhancing user engagement and conversions.
21. The Stocks.IM
The Stocks.IM is a tool for sourcing stock images and free photos, saving time in content marketing. It aggregates free photo sites like Unsplash and Pixabay in one place. You can search for specific topics or items, and it will pull up images from various platforms, streamlining your image selection process.
22. Canva
Canva is an excellent tool for content marketing. It’s an Australian graphic design platform that is widely used for creating social media graphics and presentations.
Canva is especially great for various types of content marketing imagery, including social media images, blog cover photos, Twitter cover photos, and more. It is a versatile and user-friendly tool for creating engaging visual content.
23. Adobe Photoshop
Created in 1987 by Thomas and John Knoll, Adobe Photoshop has become one of the most widely used tools for professional digital art and digital marketing, particularly in editing raster graphics. The uses of Photoshop are limitless.
Becoming proficient in this design tool will enhance the professional appearance of your content and provide you with more control over the types of designs you can create.
25. Shutterstock
Shutterstock is a well-known platform for selling photos online. You can upload and sell your own photos, illustrations, videos, vectors, and clips on this platform. Creating an account on Shutterstock is free, and you don’t need any subscription.
Shutterstock is a US-based company that offers stock photography, stock footage, stock music, and editing tools. It is widely used in content marketing. The company is headquartered in New York.
