Redesigning your website is a necessary step to stay current and competitive in the online landscape. However, it comes with inherent risks to your Google ranking. To minimize these risks, it is crucial to plan your redesign meticulously and consider the impact on SEO.
Ensuring that your website remains user-friendly and SEO-optimized is key to maintaining or even improving your Google ranking.
With my background as an SEO expert, I can provide a highly accurate response to this. Before writing this article, I conducted experiments on ten different blogs and tracked the positions of 40 ranked keywords before and after redesigning my blog.
If you want short answers on the above questions, then the answer is yes, 100% you will lose your ranked keywords once you redesign your blog,
Why ranked keywords get dropped due to website redesign?
I’m not sharing knowledge acquired from the internet; I’ve personally conducted experiments, and I’ve found that keywords that were ranking on the first page of Google often drop in rankings after editing and redesigning a post. The reason for this is quite simple, as I’ll explain further.
Keywords often experience a drop in ranking after a website redesign for several reasons:
- Content Changes: When you redesign your website, you might alter or reorganize your content. If this impacts the relevance of your keywords, it can lead to ranking fluctuations.
- URL Structure: Changing the structure of your URLs can break existing backlinks and confuse search engines, causing a temporary drop in rankings.
- Mobile Optimization: If the redesign neglects mobile-friendliness, Google’s mobile-first indexing can negatively affect your rankings.
- Page Load Speed: A slower website due to the redesign can lead to a lower ranking, as Google values fast-loading pages.
- Metadata Alterations: Adjusting meta titles and descriptions without proper optimization can also cause ranking fluctuations.
It’s essential to plan a website redesign carefully, taking SEO into account to minimize these ranking drops.
How do I recover my Google ranking after redesigning of my blog?
Recovering your Google ranking after a blog redesign is possible by following these steps:
- Conduct an SEO Audit: Begin with a comprehensive SEO audit to identify any issues that might be affecting your ranking.
- 301 Redirects: Ensure that you set up 301 redirects from old URLs to new ones to maintain link equity and prevent broken links.
- Content Optimization: Review and optimize your content to maintain keyword relevance while improving its quality and user-friendliness.
- Mobile-Friendly Design: Ensure that your website is mobile-responsive to align with Google’s mobile-first indexing.
- Page Load Speed: Optimize images and multimedia to enhance page load speed, as faster-loading pages tend to rank higher.
- Meta Tags: Ensure that your meta titles and descriptions are both relevant and appealing to searchers.
- Quality Backlinks: Rebuild quality backlinks to your redesigned content to improve its authority.
By carefully implementing these steps, you can significantly improve your chances of recovering and even enhancing your Google ranking after a website redesign.
3 Tips that help to recover lost keyword fast
Here I’m sharing my personal experiences on how to recover lost keywords after redesigning blog. It’s always valuable to learn from hands-on experiences. Here’s a summary of the steps you’ve outlined:
Recovering Lost Keywords After Blog Redesign:
- Identify External Links: Find external links from social media platforms like Facebook, Twitter, and Pinterest that lead to your blog posts.
- Delete Social Media Shares: Remove the social media posts that link to your old blog content. This step can help to disassociate the old content from those links.
- Create Unique Content: Write unique and meaningful articles on your blog and include internal links to the posts that lost their ranking. This internal linking strategy can help boost the visibility of the affected posts.
- Avoid Social Media Sharing: Resist the temptation to share your new posts on social media platforms. By not sharing, you aim to reduce external signals that could dilute the impact of your internal linking strategy.
These steps can be a part of a comprehensive strategy to recover lost keywords and improve your blog’s overall SEO after a redesign. However, keep in mind that the effectiveness of these steps may vary depending on your specific circumstances and the extent of the redesign. (Read more: Streameast)
